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    Town of Jackson

    What most people call the Old West we call downtown.

    Jackson and its Town Square have been the social and cultural heart of the valley for more than a century.

    It no longer takes a day and a wagon to get to town, but once here the soda fountain on the Town Square — and the family running it — is the same as 100 years ago. The log cabin early settler Ben Coe used as his blacksmith shop is now a sushi restaurant. The wooden sidewalks that formerly kept people from stepping in horse manure now link fine art galleries, James Beard-recognized restaurants, public art, boutiques, parks, and gear shops. Jackson has changed since it was incorporated in 1914, but exploring it remains as much of an adventure as ever.

    After a big day in the mountains, the town of Jackson is the perfect spot to live it up, relax, or indulge.

    The town of Jackson has done the seemingly impossible: It’s managed to upgrade and modernize with chic hotels and fancy restaurants without losing its Western soul. You’ll notice it as you walk through antler arches and past line-dancing cowboys on your way to a spa treatment, a sushi dinner, or a theater production. After a day of adventures, there’s nothing better than soaking in Jackson’s authentic mountain town vibes.

    Adventure starts here.

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    From awe-inspiring encounters with nature to wild and western activities every kind, Jackson Hole offers once-in-a-lifetime experiences, 365 days a year.

    Eager to glimpse your first bear, moose, or wolf? Challenge yourself with a run down black diamonds or class III rapids? Hook an 18-inch cutthroat? Meet a real cowboy? Watch a Teton sunset? This place is full of experiences you won't find that at home, or anywhere else for that matter. In Jackson Hole, wild adventures aren't just possible—they're already here waiting for you.


    From sushi to high alpine cuisine, breakfast burritos to bison steak, cold-pressed juices to croissants, Jackson Hole’s dining is almost as exciting as a bluebird powder day.

    Old Bill's Fun Run on the Town Square.


    Of course, the best souvenir is one you can come back to, but that doesn’t mean you should skip the hunt for something to take home.

    Summer Concert on Snow King Mountain.


    Long before it had a skiing or climbing culture, Jackson Hole had art and music culture. This area inspires artists whose creations range from sculptures to stand-up comedy and even symphonies. Like the wildlife, the culture here knows no bounds.



    Find the clarity or cure your mind, body and soul are craving in nature, supported by our deep and diverse selection of wellness activities, practices, and professionals.


    More Places to Go

    • Hiking in Grand Teton National Park.

      Grand Teton National Park

      With its southern entrance only 12 miles from Jackson’s Town Square, Grand Teton National Park was founded in 1929. The park was expanded in 1950 to protect the 310,000 acres we know and love today. At about 10 million years old, the Tetons are the youngest mountains in the Rockies and are still growing.

      Learn More
    • Yellowstone National Park

      Wildlife, thermal rivers, and waterfalls abound in America’s oldest national park—Yellowstone, the heart of the last intact ecosystem in the lower 48.

      Learn More
    • Teton Village

      Your mountain resort basecamp for skiing, snowboarding, mountain biking, and climbing adventures, with year-round après options including spas, waffles, and happy hour.

      Learn More